A Love Letter to the Luxurious, Ambitious Mother

There is something truly luxurious about a well-rested woman.

Not luxury in the five-star-spa, expensive-robe kind of way (though we welcome that too).
We mean the kind of luxury that shows up as capacity.

The kind of rest that: 

• Gives you access to your zone of genius
• Clears the fog 
• Softens your nervous system 
• Brings you back to your center 

At EchoMom, when we say “get plenty of rest,” we mean it literally and unapologetically. 

We mean:

• 7-8 hours of deep, uninterrupted sleep for busy mothers
• A bedtime that feels sacred
• Routines that support your body, your hormones, and your sanity
• Letting go of the shame around slowing down

That kind of rest? It’s not extra. It’s essential.
And yet, it’s the very thing so many of us have been trained to feel guilty for wanting.
We don’t have productivity problems–we have rest deprivation.

Rest Isn’t Weakness—It’s Recovery 

We’ve been conditioned to collapse and call it endurance.
To push through until we pass out.
To normalize exhaustion as part of motherhood, especially for working moms and women of color, where burnout is often mistaken for failure. 

We trade sleep for survival, rest for guilt, and then wonder why we feel stuck.
But burnout isn’t a personal failing.
It’s a signal that your support system is broken. 

You don’t need to push harder.
You need to lie down.

There were days when I would finish the last task in my first shift—my businesses—only to dive straight into my second shift—mommy mode. By the time the last dish was washed, the last story read, the last forehead kissed goodnight, I’d sit on the edge of my bed, just for a moment. And wake up two hours later, still sitting up. That’s not rest. That’s collapse.

And yet, we are so used to this collapse that we start to normalize it. But we deserve more. We deserve help. We deserve recovery.

So yes, at EchoMom, we want rest for ourselves.
The luxurious kind.
The kind that has space in it.
Time in it.
The kind that gives us our glow back.

But also?

Don’t SLEEP.

Once you’ve had your rest—real rest—it’s time to go even harder inside your zone of genius.

Gay Hendricks coined that term in his book The Big Leap, and it refers to the sweet spot where our natural gifts, passions, and deep purpose meet. It’s not just what we’re good at—it’s what we’re meant to be doing. And when we’re rested, supported, and clear? We can live in that zone. Strategically. Powerfully. Sustainably.

This is the EchoMom philosophy: Rest deeply. Then rise fully.

The Real Luxury is Waking Up On Purpose

Because rest is not about giving up. It’s about waking up.

We are not here to sleep through our lives. To move on autopilot. To give everyone else our excellence and leave ourselves with fumes. No.

We are here to wake up every day rested and ready to build, lead, and live with intention.
We are here to be soft and strategic.
We are here to get help without guilt.
We are here to live inside our purpose and still be able to say, “I’m going to bed now, and I’ll pick it back up tomorrow.”

And here’s the best part: as our checklists from the second shift get shorter—because our EchoMom is present, helping, anticipating, holding things down—we finally get to wind down. We get to create an actual ritual around our rest. We get to climb into bed and know that it won’t be midnight before we do. That’s when life starts to feel luxurious again.

So to every ambitious mother reading this:

Get plenty of rest. 

But once you’re rested?

Don’t SLEEP. Your life awaits you.